SEO keywords play a pivotal role in promoting your online presence. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In online advertising, a keyword is a particular term or expression that people type into search engines when they are seeking a particular service, product or information. SEO heavily is based on the use of these keywords in ranking websites.

The essence behind SEO keywords lies in their ability to associate what users are searching for to the content that your website offers. Cleverly using these keywords will help draw the right audience and boost the likelihood of turnover.

Having established the definition of an SEO keyword, let's look at how to use keywords efficiently. Improving the use of keywords demands a balance. You will want to include relevant keywords to get the attention of search engines but without stuffing your content with them.

One way is to place the keyword in your content’s headline. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. You should also think about using keywords in the meta description and headings of your website, as these are areas where search engines often look.

Additionally, it's important to choose keywords that connect with your target market. This signifies understanding their language, their searching habits and their requirements.

In summary, a well-chosen read more SEO keyword can serve as a link between the user's search and your website's offerings. It's a essential tool in achieving success in the cut-throat world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.